We centered our concept around the mascot, "Inky," a playful octopus responsible for printing the labels for the kids. Emphasizing a mascot for this brand allows Inky to be the face and voice for communication and marketing emails as we expand into more marketing channels.
We built integrations to work seamlessly with other API-enabled applications, making possible low-code and no code ongoing maintenance for the company, including integrations with email marketing automation tools, CRMs, and Zapier.
Custom Theme Design
For this project, we were also hired to support product design, creating a wide selection of label themes that will be available to consumers.