Matt & Monica came to me with something deeply personal: a memorial half marathon to honor the lives of Kylie, Tyler, and Natasha Spellicy, lost on July 17th, 2025. They needed a brand identity and website that could carry the weight of that mission while rallying a community to show up, run, and give back — with 100% of proceeds going to the Sylvan Beach and North Bay Fire Departments.

•Web & brand

More than a race page

I worked closely with Matt & Monica to build a website and visual identity that honored the Spellicy family while driving registrations. The site needed to tell a story — not just list race details. From the course map to the memorial messaging, every element was designed to move people to action: sign up, show up, and support local first responders.

•Event identity

13.1 miles of meaning

The 13.1-mile out-and-back course along Oneida Lake kicks off at the Brew Haus, winds through Sylvan Beach village, and turns around at North Bay Fireman's Field. I designed the race day experience end-to-end — check-in flow, course signage, and the after-party with live music — making sure it felt like a celebration of life, not just a finish line.

Run to Remember — 100% of proceeds benefit local fire departments

Run to Remember — event details and registration